Art directed, animated and produced this gif campaign for St.Ives social accounts. With a tagline #NeverBeDull, our challenge was to showcase a product that lives in your bathroom in a totally unique and memorable way. So we went chasing waterfalls. Featuring over 40 dynamic animated GIFs. With a budget of less than ten thousand dollars, we shot on location with a dedicated team of just 4, hiked through breathtaking canyons, crossed rushing rivers, and climbed towering waterfalls to capture a variety of unique product and lifestyle images. From the stunning landscapes to the vibrant product shots, each GIF is a one-of-a-kind masterpiece, showcasing the incredible talent and dedication of our team.
