Art Direction for an animated gif campaign to promote college application week partnership with Get Schooled, an an award-winning non-profit organization that directly engages and motivates students to graduate from high school and succeed in college. In order to inspire action in our audience we partnered with some of the most influential artists on tumblr to create an eye popping gif infographic as well as creating an original animated Claymation typeface. In total created over 30 gifs to take over our audiences tumblr feeds.
