Mr.gif was a highly popular Tumblr account that created and shared GIFs featuring celebrities and brands. The account gained a significant following on Tumblr for its high-quality GIFs, which were often used and shared by other users on the platform. What started as a simple Tumblr account posting animated comic panels evolved into a globally-recognized short form content studio. At the forefront of the resurgence of the GIF format, producing quirky, topical, and visually stunning animations that have landed us GIF gigs with major brands such as Nike, the Grammys, Subway, Ram Trucks, Coca-Cola, Disney, Burberry, and Maison Martin Margiela. The work is a diverse blend of hand-drawn art, mesmerizing photographs, and 8-bit compositions.