From photo's to animations I worked on it all. The challenge is to keep MTV brand social media followers engaged and promote upcoming linear programming and activations. One key insight is that MTV is known for its creativity and its status as a leading source of pop culture for internet-savvy audiences. With a great cross functional team we created a stream of social media-focused, short-form content for Instagram, Snapchat, Facebook, and Twitter that capitalized on pop culture moments, celebrates the birthdays of celebrities, show highlight, and original content with fan-favorite talent.
