Productions ranged from photo's to animations and everything in-between. The challenge is to keep MTV brand social media followers engaged and promote upcoming linear programming and activations. What resulted was a stream of social media-focused, short-form content across Instagram, Snapchat, Facebook, and Twitter and Tik Tok that capitalized on pop culture moments, celebrated the birthdays of celebrities, hit show highlights, and original content with some of MTV's more famous fan-favorites.
