Art directed, character designed and animated shortform countdown videos to celebrate the spooky season on the MTV social accounts. We created an original character to engage our audience on an whole new level, with a 3D avatar created our ghost host with the most counted down some of our favorite moments as well as provided his own spooky commentary. Fans were also delighted to see the ghostly character interacting with their favorite MTV stars and sharing his spooky thoughts. Overall, the campaign was a great success and an excellent way to get our audience in the Halloween spirit!
